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The Gateway to a successful telemarketing business

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Business Profile

Launched after 2010 our business has become one of the largest insurance search engines allowing consumers to compare some of the latest deals, in one place, side-by-side. Put simply, consumers are in control by having the choice of a deal to fit their needs.

The company started small have but has since expanded their successful comparison of services to cars, travel, home, and life insurance.

Business Needs

The company ran their Contact Centre using existing fixed lines but after testing calls to potential clients from landlines versus mobile, they found that enquirers were more likely to answer a call from a mobile number ensuring a larger number of contacted clients upon follow-up and a larger number of satisfied end users. These testing results supported the implementation of a VOIP (Voice Over Internet Protocol) Gateway solution.

Product/s Used

A 32 Channel Matrix Eternity GE12S Universal VOIP Gateway was used to connect to their existing PBX. The Eternity model allows the user to make and receive calls on all the networks transparently. It supports flexible and intelligent Least Cost Routing providing significant telephony cost savings.  This allows the client to actively select a network with the best deals for reach and cost.

The benefits of the Matrix Eternity GE12S include:

  • Modular and Scalable System
  • Easy integration with existing telephony interfaces
  • Make and receive IP calls from analog extensions
  • Register to multiple SIP proxy servers
  • Call budgeting based on allocated amount, minutes and call count
  • Time/number based call routing
  • Restrict unwanted calls with list of denied numbers
  • Caller ID presentation and restriction
  • Emergency number dialling
  • Hotline extension setting
  • Web-based remote administration

Business Benefits

It took half a day to install the 32 Channel Matrix Eternity Gateway with no down time as staff continued to use their current landlines.  The switchover was seamless and the client immediately started utilising their cheaper carrier plans (over their land line costs) and achieving better conversion results from contacting clients via mobile.

The Solution

The Matrix Eternity GE12S is a future-proof and scalable solution able to grow in line with the communication needs of the organisation.

For more information on a large or small scale gateway solution for your business to enable you to take advantage of the best mobile plan prices available contact Powertec today.  We can advise you on the product best suited to your requirements and refer you to an expert local installer.

Powertec provides full network design