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April 5, 2021 marks the launch of Powertec Wireless Technology

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Powertec newlogo WT 2

Like the evolution of the telecommunications industry that started the humble telegraph, Powertec Telecommunications has evolved with the technology that has formed the backbone of the company. Today marks a new chapter for the company with the rebranding to Powertec Wireless Technology.   

The driving force behind the success of Powertec is their knowledge of connectivity and ability to deliver connectivity solutions to customers across Australia and New Zealand.

Powertec wireless communication products and solutions make a difference by ensuring customers can communicate and be connected no matter where they may be.

The brand plays a vital role for the business. Its job is to help Powertec to connect better with their clients and have clients who seek them out over competitors.

The Powertec identity is made of a set of design elements that work together to create a distinctive look and feel that makes the brand recognisable.

The rebranding initiative coincided with recent changes to the company’s internal structure, splitting the company into Divisions to support specialisation and to focus on the business and customer target audiences. The business divisions now include Powertec Distribution, Powertec Direct and Powertec Solutions.

Powertec Distribution

Powertec Distribution supplies and distributes high-quality wireless and connectivity products and accessories to complement the Solutions offering. We are industry leaders in cellular coverage, wireless networks, Antennas, RF accessories, emergency and disaster recovery, gateways, routers and modems.

Powertec Direct 

Optimising connectivity far and wide with its cost-effective, smart technology solutions.

Powertec Solutions

Utilising highly skilled professionals, Powertec efficiently facilitates business improvements in their connectivity – from initial consultancy, to design, surveys, and installation to a successful handover. Services include cellular in-building coverage, wireless and LoRa Networks, IoT platforms and sensors, and engineering of masts and towers.

Markets that Powertec provides connectivity services to include: Agribusiness, Education, Aged Care, Emergency Services, Government and Defence, Health, Mining, Retail, residential and commercial.

‘Over 26 years in business, it is fair to say that Powertec has changed. We remain expert in the cellular connectivity market, but over the last decade, we have expanded to encompass additional connectivity products and services for commercial markets across IoT, Wi-FI, M2M, gateways and more.’ Samantha Clifton, General Manager, Powertec Wireless Technology.

‘In line with our growth, our wider connectivity focus, and our client requirements, we felt the need for a brand identity refresh. I believe our new modern logo reflects our 26 years of expertise; it supports us as we stand here today, plus anticipates our future development.’ said Clifton.

‘Our staff are the foundation of our business and we continue to invest in the best people to deliver the best business outcomes to clients based on Powertec company values of leadership, innovation, integrity, listening and stability.’ Samantha Clifton stated.


An Australian-born and owned, global hardware and communications company, Powertec is optimising connectivity far and wide with its cost-effective, smart technology solutions. From humble beginnings in 1995 on the Gold Coast, the company has grown into an international operation with 60 staff and offices across Australia and New Zealand.

Through a commitment with its customers, partners and manufacturers, Powertec has secured exclusive distributorship in Australia and New Zealand for many complementary products that have attracted over 1,000 partners, dealers and retailers.

Powertec provides full network design