Powertec and URSALINK Shake Hands on Their IoT Expansion in Australasian Market

Southport, Australia and Xiamen, China, 15 June 2020.

Powertec Telecommunications is proud to announce their appointment as Master Distributor for the URSALINK range across Australia, New Zealand and the Pacific Islands.

This strategic addition is set to expand Powertec’s market presence across Australasia. URSALINK brings their robust product expertise to Powertec in the IoT Connectivity arena with their compact Industrial Cellular Routers but also complement the business direction of Powertec with their LoRaWAN sensors and gateways.

Alan Shen, General Manager from Ursalink, states that “Powertec is a great business to partner with to increase our presence in the Australasian market initially distributing M2M communication products and solutions via their dealer and retail channels.  We are also working hand in hand to expand our IoT reach around LoRaWAN and have great expectations that our relationship will grow significantly over time.“

Powertec’s Product Development Manager Paul Boyce says that this partnership is an exciting opportunity for Powertec. “This strategic partnership will set Powertec apart with access to robust and powerful products ready for deployment in marine, agribusiness, smart city and industrial applications. We are particularly looking forward to introducing the UR35-FXS, a voice-enabled industrial cellular router to make and receive calls through the mobile network’s voice channel.”

URSALINK joins Powertec as one of their lead IoT brands in their expansion into industrial cellular routers. They will sit alongside Cradlepoint, Peplink, Teltonika, Cellferno, Kerlink, Ericsson, plus Powertec’s own multi-network myinsight.io IoT connectivity module versions CM11 and CM22 in their Industrial Cellular IoT Routers and Gateways portfolio.

IoT products offer great opportunities for Australian and New Zealand businesses across all industries to automate and streamline their processes. Adding IoT into the day-to-day processes and functions of an organisation could allow growth and expansion, cost-cutting and efficiency building.  The potential of IoT is immense.

“We are also excited by the growth of 5G, and we look forward to the roadmap of products that will help support this growth,” states Boyce.