Cellebrite Touch Case Study

Cellebrite Touch2 Content Transfer Diagnostics

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As a long-time customer of Cellebrite, The Phone House (TPH), Belgium was eager to upgrade to the Cellebrite Touch after many successful years of using the UME-36Pro.  A 3-month pilot program covering Transfer, Backup & Restore (TBR) and Diagnostics, was initiated in three stores in Brussels.

Exclusive distributors for Samsung in Belgium, TPH was keen to explore how they could expand and enhance the customer experience and improve customer satisfaction, one of their main marketing promises. The Phone House is a multi-operator and the acknowledged market leader in the distribution of products and services in this vibrant telecommunications market. 

Country Report

Mobile telephone ownership has increased by nearly 1,200% in the period 1997-2013, from 974,494 to 12.4 million – in a population of 11,000,000 people – a 125% penetration rate! Android is the most used operating system in Belgium (30%), followed by Apple (18%). There are three major Mobile Network Operators (MNOs) in Belgium of which Belgacom – which now owns The Phone House – is the largest.

Customers feel more at ease and realise that they are receiving cutting-edge service with transfer of data being done within minutes and a full diagnostics service for common phone faults.  Koen Herregodts, TPH After Sales and Services Manager

The Solution

Solutions included in the packages are Transfer, Backup & Restore (TBR) and Diagnostics.  After the successful pilot, TPH agreed to upgrade 23 of their 50 stores from UME-36Pro to Cellebrite Touch devices, making it the first retailer in Belgium to offer Cellebrite Touch-enabled services in-store.

The Results

According to Mr. Koen Herregodts, After Sales and Services Manager for TPH: “Customers feel more at ease and realise that they are receiving cutting-edge service with transfer of data being done within minutes and a full diagnostics service for common phone faults. Cellebrite has successfully addressed our pain points and taken us to a higher level of service”.

The Touch devices are currently in 23 stores with the balance of 22 stores due to come on stream later this year.  

About Cellebrite

Cellebrite provides operators and retailers with advanced solutions to enhance customer   experience, improve satisfaction, reduce cost, and generate revenue.  With delivery channels in-store, on-device, and over the web, mobile retailers can take advantage of Cellebrite’s full suite of mobile lifecycle solutions: 

  • diagnostics
  • phone-to-phone content transfer, backup and restore,
  • automated phone buyback, and
  • application and content delivery.

In addition, Cellebrite offers retailers monitoring, statistics and analysis of all activities. Cellebrite is a world leader in the mobile lifecycle market, the company has more than 150,000 units deployed at more than 200 mobile operators and retailers  globally, representing well over 100,000 stores handling  hundreds of millions of transactions a year.

Founded in 1999, Cellebrite is a subsidiary of the Sun Corporation, a publicly traded Japanese  company (6736/JQ).

For more information on the Cellebrite Touch2 device for use in your store, contact Powertec on 07 5577 0500 or email [email protected]

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